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The World Wrestling Entertainment (WWE) Championship is a professional wrestling world heavyweight championship in World Wrestling Entertainment (WWE). It is the world title of the Raw brand and one of two in WWE, complementing the World Heavyweight Championship of the SmackDown brand. It was established under the then WWWF in 1963. After Raw and SmackDown became distinct brands under WWE, the championship has moved between both brands on different occasions, mainly as a result of the WWE Draft. The championship is generally contested in professional wrestling matches, in which participants execute scripted finishes rather than contend in direct competition.The WWE Championship was introduced in 1963 with Buddy Rogers becoming the inaugural champion on April 29. However, its origin is attributed to events that began in the National Wrestling Alliance (NWA), a promotion with various subsidiaries. In the 1950s, Capitol Wrestling Corporation (CWC) was a subsidiary to the NWA and by 1963, CWC executives held a controlling stake over NWA operations.